The Crafter Space is focused on creating the first Craft Brewery & Craft Incubator In Wisconsin. The team is endeavoring to build a 15 Barrels (BBL) brewery and tap room that will be home to the Crafter Space brand and support a partner brewing program geared towards incubating new craft beer brands.
In the spring of 2016, we started the Barley to Barrel Program, a 10-week immersive incubation program focused on building the knowledge and experience for startup entrepreneurs and craft brewers to start their own brewery.
Over the three years since our foundation, we have hosted 42 aspiring brewers in our Barley to Barrel Brewery Incubator program. In this class, aspiring brewers spend 10 weeks learning the business of brewing. Beyond recipe design, the students learn about marketing, trademarking, sales, distribution, fundraising, in addition to brewing a commercial product and touring a brewhouse manufacturer.
Through this program we collected over $25K in program fees. We have brewed and packaged 231 kegs of beer in seven different varieties, and distributed beer to over 60 bars, tap rooms and other accounts. We plan to continue the 10 week program, offering it twice a year to 10-20 participants. This program will account for 2-4 new beers that will be released every quarter and top participants will be eligible to apply for space in our on-location incubation program that includes brew time and distribution through one of our independent taproom spaces.